Digipak Evaluation

I have finished our Digipak which is of a three-cover fold out design. The outside covers are in a black and white effect which continues the continuity of our poster , while the inside covers are blue, yellow and red to represent the three political parties- each of us are mirroring one of the three party leaders on these covers. The contrast of black and white and bright colours has been a running theme in our products as it represents the contrast of political and humorous themes in our music video.

                The Digipak front cover clearly states our band-name and track-name in bright orange and green as they stand out from the black and white backdrop; this follows the conventions of a mainstream musician who will try to self promote and make their name visible at all oppertunities. It is consumer friendly and comes with free ‘bonus’ merchandise in the form of our promotional poster (located in a flap I designed).

                Creating the Digipak has been a long process that has come through research, planning, development, different designs and compromises before finally reaching our final piece. We looked at Digipaks from established artists to get inspiration, it was here I decided I would like to add merchandise to ours and that a black and white colour scheme can be effective, this was used effectively on a Michael Jackson cover. The planning and development stages allowed us to experiment with various designs that you can see on my earlier blog posts, it was through this development of ideas that we finally came to a design we liked and found powerful and effective. We then took our photos in wooded areas to achieve a natural effect and in front of green-screen and plain backdrops so that we could edit in the bright colours of the political parties. We loaded these photos onto the computer and began editing them on Photoshop before transferring them to Windows Publisher to put together the final design.

I feel it is important to keep CDs and Digipaks around, as in the world of Web 2.0 they can easily be forgotten and swapped for Mp3 downloads. Sometimes, to have a physical case and CD can be a joy and so am happy to have created one myself.

                I have annotated our final piece so it is easier to understand how it all fits together and where the poster and CD are slotted in.