Thursday, 21 October 2010
Analysis of Example Videos
The three examples below are all targeted at our target audience of the teenage to young adult demographic, though despite this they are all different and have different sub-targets. Video one is targeted at the 17-21 demographic whereas video two is not aimed at a specific age demographic, but at a social genre in this case rock/emo scene. Example 3 is aimed at teenage specifically girls. This shows, that even though we target a specific audience, that audience can hold within it many different types of people and sub-targets. We think our video will reach a wide variety of people as it has a political narrative that affects many people’s lives, entwined with humour that many will enjoy.
Target Audience
Out target audience are teenagers to young adults, we decided at 13 – 25. There are many reasons for this decision, but the main one is the whole message and narrative of the video. It a comic way its purpose to get the youth interested in politics and voting as their views and decisions will determine the kinds of people that run our country.
Another reason is the comic nature of the video; it is a clear style directed at the youth audience and takes inspiration from comic bands such as ‘Tenacious D’ and sitcoms such as ‘My Family’.
There is evidence of the Auteur theory, which I have previously looked at, in the Midnight Beast Video as it’s director’s key-aim tis o get this voting message across. Though, there is also evidence to dispute Auteur’s theory here as the band had key input into the lyric writing.
Another reason is the comic nature of the video; it is a clear style directed at the youth audience and takes inspiration from comic bands such as ‘Tenacious D’ and sitcoms such as ‘My Family’.
There is evidence of the Auteur theory, which I have previously looked at, in the Midnight Beast Video as it’s director’s key-aim tis o get this voting message across. Though, there is also evidence to dispute Auteur’s theory here as the band had key input into the lyric writing.
Tuesday, 19 October 2010
Analysis of Amateur and Professional Video
We decided to compare an amateur video of the song we found on Youtube to the original professional version. We made two sets of lists for each video, one of general points we noticed and then a comparison to Goodwins' points. By looking at the contrast of amateur and professional we will learn how to make ours appear more profesional.
The Midnight Beast cover by - Three Teenage Girls:
· Lip syncing was out of time
· No clear narrative
· Very unprofessional, for example- laughter over the song
· Seemed to be very little planning
· Simple shots e.g. Two Shots. All filmed within same house
. Little to no Mise en Scene
Goodwin’s points:
1. Selling the artist- Not really present only positive would be it seems relatable to the audience.
2. Voyeurism- We were able to see them being themselves
3. Genre characteristics- Fun, playful, enjoyable: Indie and Rap.
4. Visuals and lyrics- Lip synching was awful; out of time.
5. Visuals and music- Editing was very basic but evident and goes with the song
6. Intertextuality- Does not fit into any many genres the closest relation that could be made would be Indie.
The Midnight Beast version:
· Uses a better standard of camera
· Storyline follows a narrative
· Good actors, their acting allows us to relate to them as they are just three guys having fun
· Better lighting and editing
· Seemed well planned out
Goodwin’s points:
1. Sells the artist - Shows their view points through their comical side
2. Voyeurism- Audience feels involved
3. Genre characteristics – Rap, indie, topical
4. Visual and lyrics - Lyrics followed the storyline fully
5. Visuals and music- Editing fits the music
6. Intertextuality- Fits the genre and makes light of current issues
The Midnight Beast cover by - Three Teenage Girls:
· Lip syncing was out of time
· No clear narrative
· Very unprofessional, for example- laughter over the song
· Seemed to be very little planning
· Simple shots e.g. Two Shots. All filmed within same house
. Little to no Mise en Scene
Goodwin’s points:
1. Selling the artist- Not really present only positive would be it seems relatable to the audience.
2. Voyeurism- We were able to see them being themselves
3. Genre characteristics- Fun, playful, enjoyable: Indie and Rap.
4. Visuals and lyrics- Lip synching was awful; out of time.
5. Visuals and music- Editing was very basic but evident and goes with the song
6. Intertextuality- Does not fit into any many genres the closest relation that could be made would be Indie.
The Midnight Beast version:
· Uses a better standard of camera
· Storyline follows a narrative
· Good actors, their acting allows us to relate to them as they are just three guys having fun
· Better lighting and editing
· Seemed well planned out
Goodwin’s points:
1. Sells the artist - Shows their view points through their comical side
2. Voyeurism- Audience feels involved
3. Genre characteristics – Rap, indie, topical
4. Visual and lyrics - Lyrics followed the storyline fully
5. Visuals and music- Editing fits the music
6. Intertextuality- Fits the genre and makes light of current issues
Monday, 18 October 2010
Research of Music through the Decades
This Music Timeline we found online with our research helped us better understand where our song had come from through the decades. In many ways the rap section of our song was influenced by the rap-surge of the 1990's while the Indie/Soft Rock sections could be traced all the way back to the 1960's with bands such as The Beatles.
"1960s
Music of the 1960s was characteristic of the revolution that was going on during the decade. It was a time of rebellion and counter-culture in which the younger people were questioning everything, including authority, corporations, the government, and other aspects of everyday life. It was essentially a revolution of the status quo.
The British Invasion was a movement during the mid-1960s in which several bands in the UK were creating a buzz in the United States. The Rolling Stones, The Who, The Animals, and The Beatles were some of the prominent bands that defined this movement.
The Beatles emerged as the most popular and are now one of the best in commerical success,
They began a trend in the United States and the UK because of their catchy tunes and boyish good looks. The young girls of the decade literally swooned in their presence. The Beatles quickly made a cultural impact with their lyrics and their tendency to experiment with different musical sounds.
1970s
The 1970s created a perfect musical bridge from the rebelliousness of the 1960s and the happy songs that are characteristic of the 1980s. Following the counterculture of the 60s, the 70s created a trend of relaxing music as well as dance music. Out of this idea emerged the Disco movement.
Although its popularity was relatively short-lived, it created a great deal of songs and artists that people are still dancing to today. Van McCoy’s “The Hustle” has often been referred to as the definitive disco track and many people say it was the first disco song created. Gloria Gaynor also enjoyed disco popularity with her anthem – “I Will Survive.” The Bee Gees also helped to define the disco genre with their hit “Jive Talkin”. Their blockbuster “Stayin’ Alive” is often synonymous with the disco musical era. The Village People’s “YMCA” and “Macho Man” also helped to add to the popularity of this popular style.
1980s
In some ways, the musical genres during the 1980s redefined the way many bands and artists made new music and it still continues to influence music today. Many of the musicians during the 1980s are still popular today.
MTV may have been the single most influential entity in music industry during the 1980s . Premiering in 1981, MTV gave bands and artists greater exposure for their music in a greater and more widely popular medium. The first video ever played on MTV was aptly titled “Video Killed the Radio Star” by the Buggles. Duran Duran is one of the more popular 80s bands that enjoyed the exposure that MTV gave them, many experts have said that MTV is what made Duran Duran one of the most popular bands to come out of the 1980s era.
New Wave and Synthpop was another genre of music that came about during this era. This form held on to many of the attributes of the popular Punk Rock genre coming out of the 1970s, but it had different characteristics. While the Punk Rock of the 1970s was a retaliation against the government and the “establishment,” the New Wave and Synthpop forms were meant to be anti-corporation in a more experimental sense, both melodically and lyrically.
1990s
The musical era of the 1990s was one filled with a variety of pop, rap, and alternative music artists as well as a plethora of one-hit wonders. It was a time when musical taste was as varied as the events that were happening at the time. Many of the most popular acts that emerged in the 1990's were bands and artists who enjoyed a type of resurgence in the mainstream music scene after their popularity had dwindled for a decade or so.
The early years of the 1990s began with a surge in popularity for music genres like techno (often called dance or house music) and hip-hop that continued throughout the decade. Groups like Technotronic entered the Billboard charts with big hits like “Pump Up the Jam” and “Get Up (Before the Night is Over)”. Others will undoubtedly remember the hits from C+C Music Factory, including “Gonna Make You Sweat (Everybody Dance Now)” that is still a popular dance song at many of the dance clubs across the country. Similarly, the hip-hop music scene achieved popularity with artists like MC Hammer, Tone Loc, and Vanilla Ice. The subject matter that these artists chose to use in their music was as varied as their audiences. MC Hammer, for instance, sung about subjects including the rise of his career as well as songs about praying for the betterment of society. On the other hand, Tone Loc’s songs were riddled with sexual lyrics and innuendo that seem tame and conservative by today’s standards.
2000s
With the increase in technology the music industry has grown expeditially through the invention of itunes, more music channels and the increasing intrest in the celebrity culture. Musicians can now enjoy much more lucrative lives as they are always wanting to endorse some product aswell as making they're music.
Our present day music woud be nothing without the previous decades and each of the ast few stil have a strong inprint on the music industry from the growth of counter-cultural and punk rock to disco and pop music it is irrufuitabe to say that this has not occured"
"1960s
Music of the 1960s was characteristic of the revolution that was going on during the decade. It was a time of rebellion and counter-culture in which the younger people were questioning everything, including authority, corporations, the government, and other aspects of everyday life. It was essentially a revolution of the status quo.
The British Invasion was a movement during the mid-1960s in which several bands in the UK were creating a buzz in the United States. The Rolling Stones, The Who, The Animals, and The Beatles were some of the prominent bands that defined this movement.
The Beatles emerged as the most popular and are now one of the best in commerical success,
They began a trend in the United States and the UK because of their catchy tunes and boyish good looks. The young girls of the decade literally swooned in their presence. The Beatles quickly made a cultural impact with their lyrics and their tendency to experiment with different musical sounds.
1970s
The 1970s created a perfect musical bridge from the rebelliousness of the 1960s and the happy songs that are characteristic of the 1980s. Following the counterculture of the 60s, the 70s created a trend of relaxing music as well as dance music. Out of this idea emerged the Disco movement.
Although its popularity was relatively short-lived, it created a great deal of songs and artists that people are still dancing to today. Van McCoy’s “The Hustle” has often been referred to as the definitive disco track and many people say it was the first disco song created. Gloria Gaynor also enjoyed disco popularity with her anthem – “I Will Survive.” The Bee Gees also helped to define the disco genre with their hit “Jive Talkin”. Their blockbuster “Stayin’ Alive” is often synonymous with the disco musical era. The Village People’s “YMCA” and “Macho Man” also helped to add to the popularity of this popular style.
1980s
In some ways, the musical genres during the 1980s redefined the way many bands and artists made new music and it still continues to influence music today. Many of the musicians during the 1980s are still popular today.
MTV may have been the single most influential entity in music industry during the 1980s . Premiering in 1981, MTV gave bands and artists greater exposure for their music in a greater and more widely popular medium. The first video ever played on MTV was aptly titled “Video Killed the Radio Star” by the Buggles. Duran Duran is one of the more popular 80s bands that enjoyed the exposure that MTV gave them, many experts have said that MTV is what made Duran Duran one of the most popular bands to come out of the 1980s era.
New Wave and Synthpop was another genre of music that came about during this era. This form held on to many of the attributes of the popular Punk Rock genre coming out of the 1970s, but it had different characteristics. While the Punk Rock of the 1970s was a retaliation against the government and the “establishment,” the New Wave and Synthpop forms were meant to be anti-corporation in a more experimental sense, both melodically and lyrically.
1990s
The musical era of the 1990s was one filled with a variety of pop, rap, and alternative music artists as well as a plethora of one-hit wonders. It was a time when musical taste was as varied as the events that were happening at the time. Many of the most popular acts that emerged in the 1990's were bands and artists who enjoyed a type of resurgence in the mainstream music scene after their popularity had dwindled for a decade or so.
The early years of the 1990s began with a surge in popularity for music genres like techno (often called dance or house music) and hip-hop that continued throughout the decade. Groups like Technotronic entered the Billboard charts with big hits like “Pump Up the Jam” and “Get Up (Before the Night is Over)”. Others will undoubtedly remember the hits from C+C Music Factory, including “Gonna Make You Sweat (Everybody Dance Now)” that is still a popular dance song at many of the dance clubs across the country. Similarly, the hip-hop music scene achieved popularity with artists like MC Hammer, Tone Loc, and Vanilla Ice. The subject matter that these artists chose to use in their music was as varied as their audiences. MC Hammer, for instance, sung about subjects including the rise of his career as well as songs about praying for the betterment of society. On the other hand, Tone Loc’s songs were riddled with sexual lyrics and innuendo that seem tame and conservative by today’s standards.
2000s
With the increase in technology the music industry has grown expeditially through the invention of itunes, more music channels and the increasing intrest in the celebrity culture. Musicians can now enjoy much more lucrative lives as they are always wanting to endorse some product aswell as making they're music.
Our present day music woud be nothing without the previous decades and each of the ast few stil have a strong inprint on the music industry from the growth of counter-cultural and punk rock to disco and pop music it is irrufuitabe to say that this has not occured"
Friday, 15 October 2010
Lyric Analysis
We analysied the lyrics from our video:
From these points that we noted down as a group, we feel the lyrics appropriately get across the message that young people (18-25) should vote and have a say in who runs the country, and does this in a catchy, humours way.
- The song is easy to follow as it makes joke of a very serious issue of the 2010 election; through creating a rap/song in which they form thei own political party
- The video reflects on the real-life narrative of the 2010 political election
- Follows a young group who have created a mock election party and are trying to get people to vote for them instead of the real candidates
- They give a fairly detailed outline of the story through going into which role each of them holds "I'm the chief secretary, to the Treasury".
- They also have smaller topical jokes in thier work for example they have include the MPs spending scandal in their song "I could have a moat around my estate".
- Also they use clever play on words that discuss present day issues in our political system "We could sit around, have a mass debate". This creates their element of humour.
From these points that we noted down as a group, we feel the lyrics appropriately get across the message that young people (18-25) should vote and have a say in who runs the country, and does this in a catchy, humours way.
Auteur Theory
This theory was created by Andre Bazin, a film theorist; it was a cinematic movement in the 50's. It states the director has full control of their video, using their own creative ideas.
He's well known and respected in Hollywood, with Tim Burton religiously using this theory in his filming.
He has his own signature style of- inter-textuality
- filming/editing techniques
- certain artists
- mood of the piece
We have analyzed this theory, and think it has both positive and negative points. We think it is important to have a main direction to follow to keep ideas and filming on track. But, we also feel this project is an important group effort and should not be controlled by an individual.
He's well known and respected in Hollywood, with Tim Burton religiously using this theory in his filming.
He has his own signature style of- inter-textuality
- filming/editing techniques
- certain artists
- mood of the piece
We have analyzed this theory, and think it has both positive and negative points. We think it is important to have a main direction to follow to keep ideas and filming on track. But, we also feel this project is an important group effort and should not be controlled by an individual.
Song Lyrics
We are the TMB party.
It's election time for an election rhyme,
Vote for us and you'll be just fine.
We'll welcome you with a cheese and wine,
Or kill you kids if you decline.
We have some things to promise you,
We're making buses baby blue.
Red's so last year and as for Big Ben,
It's time for you to join 2010.
Gordon Brown can't brake it down.
David Cam can't do the running man.
Who's the other one?; I think it's Nick Clegg.
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg,
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Cleggy in the house.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
F-f-f-So much spending tax payer's moneys,
We'll buy cars, cigars, and hot honeys.
I could have a mote around my estate.
We could sit around, have a mass debate.
The prime minister, ever so sinister.
Words like a trigger, I'm verbally bigger,
But not in my figure, go figure the size of my lunch.
The taxes I munch and the credit I crunch.
I'm the chancellor of the exchequer.
I write checks to make things better.
If you do wrong I'll write you a letter.
I'm the chief secretary, to the Treasury.
Got a second house in the Grand Canaries.
If you got probs then bitch be wary,
I could put you in the obituaries.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
Who pays for houses like this?; You do.
Who like picnics?; We do.
Who built this monstrosity of a ferris wheel?; Not us.
Rubbish is literally littering the streets; Bin it.
TMB: one, litter: nil.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
It's election time for an election rhyme,
Vote for us and you'll be just fine.
We'll welcome you with a cheese and wine,
Or kill you kids if you decline.
We have some things to promise you,
We're making buses baby blue.
Red's so last year and as for Big Ben,
It's time for you to join 2010.
Gordon Brown can't brake it down.
David Cam can't do the running man.
Who's the other one?; I think it's Nick Clegg.
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg,
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Cleggy in the house.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
F-f-f-So much spending tax payer's moneys,
We'll buy cars, cigars, and hot honeys.
I could have a mote around my estate.
We could sit around, have a mass debate.
The prime minister, ever so sinister.
Words like a trigger, I'm verbally bigger,
But not in my figure, go figure the size of my lunch.
The taxes I munch and the credit I crunch.
I'm the chancellor of the exchequer.
I write checks to make things better.
If you do wrong I'll write you a letter.
I'm the chief secretary, to the Treasury.
Got a second house in the Grand Canaries.
If you got probs then bitch be wary,
I could put you in the obituaries.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
Who pays for houses like this?; You do.
Who like picnics?; We do.
Who built this monstrosity of a ferris wheel?; Not us.
Rubbish is literally littering the streets; Bin it.
TMB: one, litter: nil.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
Tuesday, 12 October 2010
Digipak Outside Covers
2-Shot Front Cover
Mid-Shot Back Cover
Close-Up Middle Cover
I kept an on-running theme with the poster I earlier designed. The professional black and white designed is contrast with the vibrant colours represents the juxtaposition in our music video between governmental business and youthful humour.
I used a range of shots on these covers, with a two shot for the front-cover, mid-shot for the back cover and a close-up for the middle cover. This shows variety in our work and comments on the variety of our video.
Magaizne Advert
This is the magazine advert I have designed using Microsoft Publisher and PhotoShop. I used black and white contrasts in the background photo of us, as it allows the audience to focus on the lighting and stand out features, such as our faces that give an element of mystery. This contrasted with the bright orange and green writing represents the contrasting themes of our whole video: the juxtaposition of suits and government themes with the humour of the song.
The information is prominent in its bright colours so stands out to the audience, while still getting the message across with minimum words and a large visual.
Inspiration for this has come from black and white photos such as old wedding photos that use the effect to create a classy atmosphere. I've given a modern twist to that effect in my design, which I am sure will attract our target audience of teenagers to young adults- who stereotypically challenge what they know to find new ways of representation.
I will experiment by using this design plan on our Digipak cover to see if it works as a running theme for the promotional merchandise.
Sunday, 10 October 2010
My Focus Points
My focus points:
Using a variety of shot distances as appropriate
Shooting material appropriate to the task set
Shooting material appropriate to the task set
I have been doing some research on both points to help with our music video.
Shot distances are very important to show different representations and themes within the video. Use of camera shots can change everything from narrative to mise-en-scene. By filming a close up an a character, we get a better insight into their thought and emotions, or by using a long shots we can make characters apear lonely or lost in a crowd.
Camera Distance | Used for…. |
extreme long shot (ELS) | Framing landscapes. Human figure is barely visible |
long shot (LS) | A shot that shows a character at a distance, spanning their whole height but leaving an area above and below them This focuses the audience’s attention on the character and their surroundings |
medium shot (MS) | Also known as a mid shot, this shows a character from the knees or waist up or a full length seated figure. Most effective for showing the interplay between two characters and bridging the gap between a long or wide shot and a close-up |
close-up (CU) | Used to show extreme detail or facial expressions. A character is framed from just beneath the shoulders with space left above the head. This shot is effective for showing an audience a character’s emotions and reactions because it focuses their concentration on only one thing on the screen |
extreme close-up (ECU) | This shows only part of the head, the area from the lips to the eyes, and is often used for highly emotional shots to increase dramatic effect |
over-the-shoulder shot | A shot made from over-the-shoulder of a character, focusing on what he or she is seeing |
point-of-view (POV) | A shot seen from the character’s point of view |
two shot | A shot with two characters in it |
I will be in charge of making sure the filming equipment is available and appropriate to the task set.
The filming equipment includes:
Camera
Tri-pod
Chargers
By making sure the camera is fully charged and the tri-pod is available, we can commense filming when we need too thus not wasting filming time.
Wednesday, 6 October 2010
Magazine Advertisement Design Draft
This is a magazine advertisement I designed for our project. I created it on Microsoft Publisher and cleverly juxtapose formal images of us in suits and pictures of the party leader that represent government and authority with a black and white image of a house-party and a 'Tempus Sans ITC' font title. This contrast foreshadows the themes of our music video to give our audience a taste of what to expect.
With few words yet bold images I managed to get across all the key information such as band name, song title, release date and where they can download the song.
Call Sheet + Time Line
We put together this call sheet and timeline for our filming.
Director: Alex ,Liam and Paige
Director: Alex ,Liam and Paige
Camera: Liam , Alex and Paige
Camera control: Liam
Actors: Liam, Alex and Paige
Props:
Actors: Liam, Alex and Paige
Props:
TMB poster
Blocks of cheese
cheese board
bottle of wine
two dolls
A1 paperboard
cd player
Costume:
Liam: waistcoat, blue tie, trousers, shoes, shirt.
Alex: same as above except jacket instead of waistcoat
Paige: skirt, blue tie, shoes, shirt
Locations:
oxford carfax tower
oxford botanic garden
IT room
oxford statue
Main actors: Liam, Alex and Paige
Extras: ruhul, eliza, jennie,james, jonny
Sound: All (sound going to be done in editing by the whole group)
Transport: buses to oxford from kidlington and bicester
Scenes: english office: 0:56- 1:08
IT room 1:08- 1:16
carfax tower 1:16- 1:19
botanic gardens 1:19-1:22
carfax tower 1:22-1:23
botanic gardens 1:23- 1:28
oxford bridge 1:28-1:30
IT room 1:30-1:32
carfax tower 1:32-1:35
IT room 1:35-1:41
oxford bridge 1:41-1:42
IT room 1:42-1:46
carfax tower 1:46-1:50
IT room 1:50- 1:53
botanic gardens 1:53-1:54
IT room 1:54-2:05
carfax tower 2:05- 2:06
IT room 2:06- 2:12
carfax tower: 2:12- 2:15
IT room 2:15- 2:17
carfax tower: 2:17-2:18
IT room 2:18- 2:23
carfax tower 2:23- 2:25
IT room 2:25-2:27
carfax tower 2:27-2:29
oxford bridge 2:29-2:32
IT room 2:32-2:34
statue 2:34-2.36
IT room 2:36- 2:40
carfax tower 2:40-2:42
Locations:
oxford carfax tower
oxford botanic garden
IT room
oxford statue
Main actors: Liam, Alex and Paige
Extras: ruhul, eliza, jennie,james, jonny
Sound: All (sound going to be done in editing by the whole group)
Transport: buses to oxford from kidlington and bicester
Scenes: english office: 0:56- 1:08
IT room 1:08- 1:16
carfax tower 1:16- 1:19
botanic gardens 1:19-1:22
carfax tower 1:22-1:23
botanic gardens 1:23- 1:28
oxford bridge 1:28-1:30
IT room 1:30-1:32
carfax tower 1:32-1:35
IT room 1:35-1:41
oxford bridge 1:41-1:42
IT room 1:42-1:46
carfax tower 1:46-1:50
IT room 1:50- 1:53
botanic gardens 1:53-1:54
IT room 1:54-2:05
carfax tower 2:05- 2:06
IT room 2:06- 2:12
carfax tower: 2:12- 2:15
IT room 2:15- 2:17
carfax tower: 2:17-2:18
IT room 2:18- 2:23
carfax tower 2:23- 2:25
IT room 2:25-2:27
carfax tower 2:27-2:29
oxford bridge 2:29-2:32
IT room 2:32-2:34
statue 2:34-2.36
IT room 2:36- 2:40
carfax tower 2:40-2:42
Digipak Inside Covers
These are two of the Digipak's inside covers we created using Photoshop. Each of the images of us is put next to the original of the politicians to show similarities and contrasts. This is an example of the Reflection Theory as we imitate the political party leaders to achieve our goal.
Tuesday, 5 October 2010
Digipak Photo Session
Here is the photo of me attempting the David Cameron pose for inside cover of our Digipak. We are going to edit this photo using PhotoShop to make the background bluer and zooming in to achieve the same Mid-Shot as the David Cameron Photograph.
Here is Liam attempting the Nick Clegg pose. Again, we will use PhotoShop to insert the yellow background.
We took more photos to use as possible Album covers and/or Poster images:
Two Shot
Mid-Shot
Mid-Shot
Mid-Shot
Long-Shot
Mid-Shot/Close up
Two-Shot
Two Shot
Two Shot
Mid-Shot
Mid-Shot
Long-Shot
Mid-Shot
Mid-Shot
Mid-Shot
Mid-Shot/Close Up
Mid-Shot/Close Up
Mid-Shot/Close Up
Mid-Shot
Mid-Shot
Mid-Shot
Two-Shot
Two-Shot
Over the Shoulder Shot
Long-Shot
Mid-Shot
Two-Shot
Close-Up
Close-Up
These photos have not yet been edited, they show our process method. We shot these around our school site using a digital camera and uploaded them to a computer then this blog. We are wearing our suits that we will wear in the video, this is important to the Mise en Scene as it represents the governments’ formalities. This is ironic, as we will use them for an informal humorous video. This is an example of the ironic-humour that I think makes our song particularly good.
Sunday, 3 October 2010
Locations to Film
I have researched locations or 'reccies' that we can use in our music video. I have some ideas inspired from the original music video such as London:
Big Ben, shown here is a key location in the original video, along with the houses of parliament, it symbolises government, Britain and the key themes of the song. We will possibly travel to London and get some shots of us with Big Ben and other London landmarks in the background. Another possibility would be to film in Oxford:
Big Ben, shown here is a key location in the original video, along with the houses of parliament, it symbolises government, Britain and the key themes of the song. We will possibly travel to London and get some shots of us with Big Ben and other London landmarks in the background. Another possibility would be to film in Oxford:
Oxford is our local city and by filming it, it would bring our own heritage into the video. Here I have two long shots showing some of Oxford's classic architecture. Filming in Oxford would make the video more personal and individual to us but there is debate how our target audience will take it, possibly they will want to see locations the whole nation recognises and can relate too, but they also might be interested by a different part of the world and to see where we grew up.
Where ever we film our external shots, we will still need an office for internal shooting. As in the original video, the office space will be used to film contrasting scenarios to show both a work space and a wilder party. This is used to comical effect as it takes offices out of the norm. We have many accessible offices spaces we can use including at school, and local businesses.
Heres a selections of photos I took at school for our office enviroment:
This is an ICT room we might film with a panning, establishing shot. This will possibly be out main 'office'.
A shot of the front desk.
Close-up of the board at the front of the room. This will be seen during establishing shots and in the backgrouund.
Shot of a computor that will be used by extras in our video.
Establishing office shot.
Over the Shoulder shot. This is an example for shots we will use during the establishing scenes of our video. We will be using extras to play the office workers in our video.
Long shot example of extras during our video.
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