Target Audience

Out target audience are teenagers to young adults, we decided at 13 – 25. There are many reasons for this decision, but the main one is the whole message and narrative of the video. It a comic way its purpose to get the youth interested in politics and voting as their views and decisions will determine the kinds of people that run our country.

Another reason is the comic nature of the video; it is a clear style directed at the youth audience and takes inspiration from comic bands such as ‘Tenacious D’ and sitcoms such as ‘My Family’.

There is evidence of the Auteur theory, which I have previously looked at, in the Midnight Beast Video as it’s director’s key-aim tis o get this voting message across. Though, there is also evidence to dispute Auteur’s theory here as the band had key input into the lyric writing.