Wednesday, 8 December 2010

Editing #2

Through the editing process we have been using the computer program ‘Windows Movie maker’. Windows Movie Maker is a basic video and audio editing program that allows us to upload our footage and cut and move it. It also offers basic effects such as transitions, fade-ins/outs and scene-splits.
Once we had our footage filmed on our camera I plugged it into the computer and uploaded them to Windows Movie Maker. The audio track was loaded to the bar underneath the film footage so that we could cut and move our film to fit in with the audio. Between scenes we added transitions and particularly made the flow smoother by introducing fade-ins.
On the positive side, Windows Movie Maker has a friendly interface and is easy to use. Negatively it is easy because it is basic and doesn’t include features we wanted to use such as ‘Green Screen’. The software is very slow and frequently crashes which can be very frustrating.  The crashing usually occurs when I try to import an mpeg-encoded video file despite Windows listing this type of file as compatible. We have found that we have had to convert these files to either AVI or WMV files to make it run smoother.
Despite these flaws we have been able to get positive results so far- and it’s the only program we have. I'm finding the editing process is going well as we match our footage to our audio and try to match the lip syncing.



These are photos of me editing our work on Windows Movie maker. Here I am ordering the shots we took and dragging and dropping them into the time line below. I can create fade-in transactions by slightly over lapping the shots; I think this type of transition will work well with our video.


Tuesday, 7 December 2010

Mood Board



This is a mood board I designed to display our influences and remind us of what direction we are heading in with our work. The centre photo is the infamous photo of the man kicking the window as the student protests of 2010 turned violent. This is particularly emotional for me as I was one of the peaceful protesters in London that day. Photos of the protests and of the first televised election debates reminds us our political themes are very relevant and topical to this day- it are these factors that keep influencing us with new ideas throughout our project. Contrasted with these photos are pictures from: Spitting Images, Peep Show and The Simpsons which represent the humour aspects of our piece. Cleverly these are all comical shows that have all had political aspects and great influences for our work.

Wednesday, 1 December 2010

Filming #4 / Editing

We have now completed our filming apart from two short scenes and small tweaks. Through out the filming process I have kept to my Focas Points of:

      Using a variety of shot distances as appropriate
      Shooting material appropriate to the task set


I have made sure the camera was always charged and ready fro filming, the tri-pod was set correctly and the tape was safe. While filming I made sure we used a variety of shot distances in our video aswell and more interetsing shot-types such as Birds-Eye-View.
    This week we have had a kep focus in Editing as we've loaded all our filmed work onto 'Windows Movie Maker' and worked on cutting out un-needed footage and putting in transitions bewteen shots.

Thursday, 25 November 2010

Star Analysis

In earlier posts we have already looked at many professional musicians and described how they influenced our work, these have been musicians such as Michael Jackson to bands such as McFly and Fall Out Boy- but I have decided to do a full analysis of a band that has heavily influenced me personally though our journey: Tenacious D.




     Initially they were low-key and performed local gigs until Jack Black made a name for himself as an actor, which lead to the bands infamous 1999 television series and instant cult fame. The bands comical styling’s were a hit with their songs consisting of humorous lyrics and themes- these included 'F*ck her gently' and 'Karate' as well as their best known 'Tribute' which were all released in their 2001 album 'Tenacious D'.
     In 2006 the band released their first feature film and second studio album both entitled 'The Pick of Destiny' which included cameos from stars such as David Grohl and Ben Stiller. Their Music Videos and Film use a lot of Goodwins' Points as they name their songs after comical lyrics and act in their videos accordingly, this can be viewed as them using the 'Intentional Theory' as the pair are using those lyrics and acting in a humour manor intentionally to meet the expectations of their audience.


'Tenacious D' Album Cover

As you can see their debut album used a very similar cover concept as ours, the black and white contrasted with colour (their devil and our title) to bring emphasis to the coloured object.











This video gets a lot of its comedy value through contrasting its mise en scene in a similar way to us. The video starts with Tenacious D starting a gig at a talent show, as the narrative progresses the mise en scene gets wilder and wilder- their costumes become more stereotypical of ‘rockers’ and their actions become those of rock and roll fantasy, such as jack screaming at the man who’s head explodes.
                The filming and editing is initially basic with cuts between mid-shots to close-ups but as the video becomes wilder so do the shot types with zoom-ins of the band and tracking-shot of a woman collapsing. Our video starts with a faster pace but in a similar way our shots get more interesting as our narrative progresses and our 'party' gets wilder.



Here’s a two-shot from the video showing Jack and Kyle (Tenacious D) dressed in their stereotypical 'rockers' clothing. As you can see in contrast to the photo of the pair at the top, they are wearing metal bands, sleeveless tops and make-up. The Lighting in this shot is also that of the rock and roll mise en scene, with deep purple and bright lights.
Tenacious D are still producing cutting-edge comical music, that influenced bands such as The Midnight Beast and our work, as well as touring the world with live performances.

Wednesday, 24 November 2010

Filming #3

We have now completed our office-scenes and will film our exterior shots in Oxford this Friday. We have started editing, but getting the filming finished this week will allow us to concentrate completely on the editing process to get optimum results.
    While filming yesterday evening will managed to capture scenes that we created from scratch as we try to improve upon the original video, these consisted of a tracking-shot down a flight of stairs, an ariel shot of Paige ascending stairs and extreme close ups of us clapping. We did this as we want to make this video our own and put our own creative ideas into it.

Easter-Eggs


A virtual Easter-egg is an intentional hidden message, in-joke or feature in a movie, book, CD, DVD, computer program, web page or video game. The term was coined- according to Warren Robinett- by Atari after they were pointed to the secret message left by Robinett in the game ‘Adventure’

I and Liam first discovered the concept of an Easter-egg in the film ‘Dead Silence’. The film is based around a young man who is followed by the ghost of Mary Shaw who has died but lives on in her ventriloquist dummies. The director of this movie is James Wan who also directed a selection of movies from the ‘Saw’ franchise. In a scene of Dead Silence where there are over one-hundred dummies in a room, the director has placed the infamous ‘Jigsaw’ doll from the Saw movies in the foreground of a shot that focuses on the background. This is a common example of an Easter-egg where the director has linked his past work into a current film.
Here is the scene from 'Dead Silence' where Jigsaw can be seen in the fore-ground in front of a pillar.


This inspired me to discuss with our group about the possibilities of putting an Easter-egg into our work. We decided we should do this through the changing of Liam’s tie colour (as his is the least visible as he wears a waistcoat). So through filming Liam has been bringing in different colour ties from the original baby blue to an electric blue to a classic black tie. I think this also mirrors our mise en scene of adding somthing a little-different to our political environment.

Digipak Evaluation

I have finished our Digipak which is of a three-cover fold out design. The outside covers are in a black and white effect which continues the continuity of our poster , while the inside covers are blue, yellow and red to represent the three political parties- each of us are mirroring one of the three party leaders on these covers. The contrast of black and white and bright colours has been a running theme in our products as it represents the contrast of political and humorous themes in our music video.
                The Digipak front cover clearly states our band-name and track-name in bright orange and green as they stand out from the black and white backdrop; this follows the conventions of a mainstream musician who will try to self promote and make their name visible at all oppertunities. It is consumer friendly and comes with free ‘bonus’ merchandise in the form of our promotional poster (located in a flap I designed).
                Creating the Digipak has been a long process that has come through research, planning, development, different designs and compromises before finally reaching our final piece. We looked at Digipaks from established artists to get inspiration, it was here I decided I would like to add merchandise to ours and that a black and white colour scheme can be effective, this was used effectively on a Michael Jackson cover. The planning and development stages allowed us to experiment with various designs that you can see on my earlier blog posts, it was through this development of ideas that we finally came to a design we liked and found powerful and effective. We then took our photos in wooded areas to achieve a natural effect and in front of green-screen and plain backdrops so that we could edit in the bright colours of the political parties. We loaded these photos onto the computer and began editing them on Photoshop before transferring them to Windows Publisher to put together the final design.

I feel it is important to keep CDs and Digipaks around, as in the world of Web 2.0 they can easily be forgotten and swapped for Mp3 downloads. Sometimes, to have a physical case and CD can be a joy and so am happy to have created one myself.
                I have annotated our final piece so it is easier to understand how it all fits together and where the poster and CD are slotted in.

Tuesday, 23 November 2010

FINAL Digipak

FINAL Magazine Advert / Poster

This is my final magazine advert / poster I have designed. It has been a long process in which I have experimented with different designs, taken inspiration from established bands and their designs- such as The Stereophonics and Michael Jackson, while creating many of my own ideas from scratch.
     The contrast of black and white and the brighter colours will catch the audience’s eye and boost sales while also representing our song and musical style. The contrast in colours represents our contrast of political mise-en-scene and comical lyrics.

Thursday, 18 November 2010

Mise en Scene

 Mise-en-scène, defined as ‘An expression used in theatre and film to describe the design aspects of a production’ has despite this, been called film criticism's "grand undefined term" because the term has many different meanings. In simple terms it  is why we used the set and props we did and what they represent. In French it literally translates as ‘putting into the scene’ and generally consists of:
Setting
Decor
Props
Lighting
Costume
Make-up
Colour
And Character Body Language and Movement

The Mise en Scene props and costume of our piece is formal attire with a comical twist, me and Liam have achieved this by wearing suits while Paige wears a formal jacket and skirt. We have done this is promote our serious message of voting and having a say in who runs our country, intertwined with the comical approach of our video that will grab the attention of our teenage target audience.
The Setting and Decor was that of a stereotypical office area with computers and props such as the flip-board. We then added posters with the band name ‘TNB’ (The Midnight Beast) around to compliment our colloquial twist.
Lighting and colour was also stereotypical of an office with greys and blacks to set the scene, which was a direct contrast with the energy of ‘fun’ of our dancing and lyrics. We used a flashing light technique for Liam’s rap which is typical of rap videos. This was achieved by leaving his TV on, muted, behind the camera.
Body language and movement was the key element used to portray the message of our video. Comically we reverted from the ‘office’ norm with our dancing and singing to show the political system can involve the younger generation. Hopefully this provoked a reaction from our audience while getting our point across.
Other props used have included cheese, wine and posters. Goodwin's second point is to use props to make a relationship between visuals and lyrics, an example of this is when I spin on my chair and sing 'We'll welcome you with the Cheese and Wine' and show the camera cheese and wine.
             To achieve our 'office' and 'London' sets we have used filming locations (reccies) in school ICT rooms and Oxford.

Goodwin's Points

Goodwin’s points

1.      Music Video demonstrates genre characteristics (e.g stage performance for metal video, dance routine for boy/girl band)

Our Video demonstrates its comical genre with its contrast of political mise en scene and humorous lyrics and dancing.



2.      There is a relationship between lyrics and visuals (either illustrative, amplifying or contradicting)

This is a shot of me holding cheese and wine as the lyric ‘We’ll welcome you with cheese and wine is heard.



3.      There is a relationship between music and visuals (either illustrative, amplifying or contradicting)

The music is upbeat and reflects our dancing.



4.      The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (visual style. eg Michael Jackson's single white glove)

We do not have any recurring motifs as this is our first video, but there are close-up shots of us as the artists.



5.      There is frequently reference to notion of looking (screens within screens, telescopes ect) and particularly voyeuristic treatment of the female body

We have many shots of Paige dancing throughout the video.



6.      There is often inter-textual reference (to films, TV programmes, other music videos ect)

The whole video if a reference to the real life political system, this is shown though our costume and locations. We also reference the Midnight Beast’s original music video by putting their name on many of the computer screensavers.

Wednesday, 17 November 2010

Auteur Theory: Phil Harder

To further analyse the Auteur theory I have researched Phil Harder as an example. He is an established music video director who has worked with artists such as the Foo Fighters and Prince.
     He is a director who follows the Auteur Theory as he likes to have full control of the video he is directing. He tells the musicians and actors where to be and he films the shot types he wants, he then edits them with his company as head of production.
    Phil has first hand experience of the music industry, as in the 1980's he was part of the band: Breaking Circus. It's from here he retired from the music band scene to produce music videos, he has also directed television adverts and short films.



This is the music video 'Next Year' by the Foo Fighters, directed by Phil Harder.

Mise en Scene

The theme of the video is the Apollo 11 moon mission and cuts between real USA NASA footage to shots of the Foo Fighters in space suits and acting as the crew of the shuttle. There are many mise en scene 'easter eggs' such as the band planting a 'Foo Fighters' flag on the moon rather then the American Flag.

Camera Work

As with many rock genre videos, there are many close-ups of band members aswell as tracking and mid-shots of the full band. Taking advantageof the 'zero gravity' effect of space, there are many shots of the band members 'floating' towards the camera. A lot of the footage is original NASA footage and to work this in a lot of the band footage is filmed in this style, with 'classic' looking camera works.


Editing

The editing of the Foo Fighter footage fits in with the original NASA footage. As the band are working in 'space' there are faster edits to represent the important of their work. It is a delicate matter, as when this work was done for real it, it was important NASA work.

Filming #2

We have now done three nights filming and just about finished all the 'office' scenes and will start filming in London. We have managed to film a range of shots with Mid-shots, Close Ups, Zoom Ins and Pans to name just a few. The Mise en Scence has been consistent with us wearing suits and the use of 'TNB' posters.

Friday, 12 November 2010

Filming #1

This week we started filming. We met up after school and used an I.C.T room to simulate an office. We brought all our planning and research together to get the best out of our filming and created the mise en scene by putting up ‘TNB’ posters we had made and wearing our suit costumes. We used one of the school cameras with a tri-pod and filmed a range of shot types such as zooming in a mid-shot to a close-up.
                It was an enjoyable experience and we managed to film the first 40 seconds or so of our video which was a lot of the office scenes.
                We’re going to carry on filming this week before we load our film on the computer and begin editing.

Digipak Covers


These are our final Digipak covers, the black and white outside covers contrasted with our colourful inside covers with depict us imitating the three political party leaders. Inside the Digipak will be our CD and our poster as bonus merchandise, the inclusion of our poster was influenced from Digipaks we earlier researched.

Tuesday, 9 November 2010

Paige's Digipak Photo



This is Paige's Digipak photo where she reflects Gordon Brown using the Reflection Theory. I will add these to the other photos and create our final Digipak. Our whole piece uses the Reflection Theory as we reflect the real world situation in our work.

We took her photo in front of our green-screen and added in the red background with Photoshop.

Monday, 8 November 2010

CD Cover Analysis

While looking at my 'CD Cover Examples' post, I noticed the similarities between one of the CD covers we researched and took influence from, and our own cover:


Both ours and Michael Jackson's covers use the black and white shadow effect to emphasise of body features, in his case it's his deep eyes and in ours, our faces. We both then use colour in our titles so that stand out and catch the audience's eyes.
     We have taken influence from many artists and ideas to create our cover and Digipak- but we hope this shows we're definitely on the same wave-length as one of the world’s greatest ever musicians.

Improving upon the Video

We chose our video, 'House Party' by The Midnight Beast, because we enjoyed it's contrasting themes of humour and politics and felt it cleverly got an important message about voting out to a whole new generation. We liked the sets and costume and wanted to be part of the revolution, but from the eyes of media students- we would like to improve on the filming and editing for our final piece.
This shot is a prime example of a shot with half a face left in. What would be a clean mid-shot is ruined due to something that could have been re-filmed or edited out.
    Also, there is a lack of transitions in the video which we would like to improve on. In our storyboards we have already improved a scene, where we will firstly have the camera focused on 'Big Ben's' clock and zoom out to show us dancing to our song.

Poster Analysis





This is an example of a magazine advert that influenced our own, the powerful contrast between black and white and the gold logo create a sense of juxtaposition and suggest something exciting is going to affect the calm.











The use of shadow in these posters is a key photographical feature used to highlight features, for example, the shadowy black tree in the background makes our foreground faces more visible and a centre piece. Our poster will also match our Digipak to bring continuity to our theme of the project.

Friday, 5 November 2010

StoryBoards






These are the finalised story boards I drew, scanned and uploaded. I drew stick-style figures and annotated the papers for shot types and transitions. We can refer to this in our filming and editing. As well and shot types and editing suggestions, our story boards include elements of mise en scene such as our suits and props.

Thursday, 21 October 2010

Analysis of Example Videos

The three examples below are all targeted at our target audience of the teenage to young adult demographic, though despite this they are all different and have different sub-targets. Video one is targeted at the 17-21 demographic whereas video two is not aimed at a specific age demographic, but at a social genre in this case rock/emo scene. Example 3 is aimed at teenage specifically girls. This shows, that even though we target a specific audience, that audience can hold within it many different types of people and sub-targets. We think our video will reach a wide variety of people as it has a political narrative that affects many people’s lives, entwined with humour that many will enjoy.

Example Video Targeted Audience 3

Example Video Targeted Audience 2

Example Video Targeted Audience 1

Target Audience

Out target audience are teenagers to young adults, we decided at 13 – 25. There are many reasons for this decision, but the main one is the whole message and narrative of the video. It a comic way its purpose to get the youth interested in politics and voting as their views and decisions will determine the kinds of people that run our country.

Another reason is the comic nature of the video; it is a clear style directed at the youth audience and takes inspiration from comic bands such as ‘Tenacious D’ and sitcoms such as ‘My Family’.

There is evidence of the Auteur theory, which I have previously looked at, in the Midnight Beast Video as it’s director’s key-aim tis o get this voting message across. Though, there is also evidence to dispute Auteur’s theory here as the band had key input into the lyric writing.

Tuesday, 19 October 2010

Analysis of Amateur and Professional Video

We decided to compare an amateur video of the song we found on Youtube to the original professional version. We made two sets of lists for each video, one of general points we noticed and then a comparison to Goodwins' points. By looking at the contrast of amateur and professional we will learn how to make ours appear more profesional.

The Midnight Beast cover by - Three Teenage Girls:

· Lip syncing was out of time
· No clear narrative
· Very unprofessional, for example- laughter over the song
· Seemed to be very little planning
· Simple shots e.g. Two Shots. All filmed within same house
. Little to no Mise en Scene

Goodwin’s points:

1. Selling the artist- Not really present only positive would be it seems relatable to the audience.
2. Voyeurism- We were able to see them being themselves
3. Genre characteristics- Fun, playful, enjoyable: Indie and Rap.
4. Visuals and lyrics- Lip synching was awful; out of time.
5. Visuals and music- Editing was very basic but evident and goes with the song
6. Intertextuality- Does not fit into any many genres the closest relation that could be made would be Indie.

The Midnight Beast version:

· Uses a better standard of camera
· Storyline follows a narrative
· Good actors, their acting allows us to relate to them as they are just three guys having fun
· Better lighting and editing
· Seemed well planned out

Goodwin’s points:

1. Sells the artist - Shows their view points through their comical side
2. Voyeurism- Audience feels involved
3. Genre characteristics – Rap, indie, topical
4. Visual and lyrics - Lyrics followed the storyline fully
5. Visuals and music- Editing fits the music
6. Intertextuality- Fits the genre and makes light of current issues

Proffesional Video

Amateur Video

Monday, 18 October 2010

Research of Music through the Decades

This Music Timeline we found online with our research helped us better understand where our song had come from through the decades. In many ways the rap section of our song was influenced by the rap-surge of the 1990's while the Indie/Soft Rock sections could be traced all the way back to the 1960's with bands such as The Beatles.





"1960s

Music of the 1960s was characteristic of the revolution that was going on during the decade. It was a time of rebellion and counter-culture in which the younger people were questioning everything, including authority, corporations, the government, and other aspects of everyday life. It was essentially a revolution of the status quo.
The British Invasion was a movement during the mid-1960s in which several bands in the UK were creating a buzz in the United States. The Rolling Stones, The Who, The Animals, and The Beatles were some of the prominent bands that defined this movement.
The Beatles emerged as the most popular and are now one of the best in commerical success,
They began a trend in the United States and the UK because of their catchy tunes and boyish good looks. The young girls of the decade literally swooned in their presence. The Beatles quickly made a cultural impact with their lyrics and their tendency to experiment with different musical sounds.

1970s
The 1970s created a perfect musical bridge from the rebelliousness of the 1960s and the happy songs that are characteristic of the 1980s. Following the counterculture of the 60s, the 70s created a trend of relaxing music as well as dance music. Out of this idea emerged the Disco movement.
Although its popularity was relatively short-lived, it created a great deal of songs and artists that people are still dancing to today. Van McCoy’s “The Hustle” has often been referred to as the definitive disco track and many people say it was the first disco song created. Gloria Gaynor also enjoyed disco popularity with her anthem – “I Will Survive.” The Bee Gees also helped to define the disco genre with their hit “Jive Talkin”. Their blockbuster “Stayin’ Alive” is often synonymous with the disco musical era. The Village People’s “YMCA” and “Macho Man” also helped to add to the popularity of this popular style.

1980s
In some ways, the musical genres during the 1980s redefined the way many bands and artists made new music and it still continues to influence music today. Many of the musicians during the 1980s are still popular today.
MTV may have been the single most influential entity in music industry during the 1980s . Premiering in 1981, MTV gave bands and artists greater exposure for their music in a greater and more widely popular medium. The first video ever played on MTV was aptly titled “Video Killed the Radio Star” by the Buggles. Duran Duran is one of the more popular 80s bands that enjoyed the exposure that MTV gave them, many experts have said that MTV is what made Duran Duran one of the most popular bands to come out of the 1980s era.
New Wave and Synthpop was another genre of music that came about during this era. This form held on to many of the attributes of the popular Punk Rock genre coming out of the 1970s, but it had different characteristics. While the Punk Rock of the 1970s was a retaliation against the government and the “establishment,” the New Wave and Synthpop forms were meant to be anti-corporation in a more experimental sense, both melodically and lyrically.

1990s
The musical era of the 1990s was one filled with a variety of pop, rap, and alternative music artists as well as a plethora of one-hit wonders. It was a time when musical taste was as varied as the events that were happening at the time. Many of the most popular acts that emerged in the 1990's were bands and artists who enjoyed a type of resurgence in the mainstream music scene after their popularity had dwindled for a decade or so.
The early years of the 1990s began with a surge in popularity for music genres like techno (often called dance or house music) and hip-hop that continued throughout the decade. Groups like Technotronic entered the Billboard charts with big hits like “Pump Up the Jam” and “Get Up (Before the Night is Over)”. Others will undoubtedly remember the hits from C+C Music Factory, including “Gonna Make You Sweat (Everybody Dance Now)” that is still a popular dance song at many of the dance clubs across the country. Similarly, the hip-hop music scene achieved popularity with artists like MC Hammer, Tone Loc, and Vanilla Ice. The subject matter that these artists chose to use in their music was as varied as their audiences. MC Hammer, for instance, sung about subjects including the rise of his career as well as songs about praying for the betterment of society. On the other hand, Tone Loc’s songs were riddled with sexual lyrics and innuendo that seem tame and conservative by today’s standards.

2000s
With the increase in technology the music industry has grown expeditially through the invention of itunes, more music channels and the increasing intrest in the celebrity culture. Musicians can now enjoy much more lucrative lives as they are always wanting to endorse some product aswell as making they're music.
Our present day music woud be nothing without the previous decades and each of the ast few stil have a strong inprint on the music industry from the growth of counter-cultural and punk rock to disco and pop music it is irrufuitabe to say that this has not occured"

Friday, 15 October 2010

Lyric Analysis

We analysied the lyrics from our video:
  • The song is easy to follow as it makes joke of a very serious issue of the 2010 election; through creating a rap/song  in which they form thei own political party 


  • The video reflects on the real-life narrative of the 2010 political election


  • Follows a young group who have created a mock election party and are trying to get people to vote for them instead of the real candidates


  • They give a fairly detailed outline of the story through going into which role each of them holds "I'm the chief secretary, to the Treasury".


  • They also have smaller topical jokes in thier work for example they have include the MPs spending scandal in their song "I could have a moat around my estate".


  • Also they use clever play on words that discuss present day issues in our political system "We could sit around, have a mass debate". This creates their element of humour.

From these points that we noted down as a group, we feel the lyrics appropriately get across the message that young people (18-25) should vote and have a say in who runs the country, and does this in a catchy, humours way.

Auteur Theory

This theory was created by Andre Bazin, a film theorist; it was a cinematic movement in the 50's. It states the director has full control of their video, using their own creative ideas.

He's well known and respected in Hollywood, with Tim Burton religiously using this theory in his filming.
    
     He has his own signature style of- inter-textuality
                                                        - filming/editing techniques
                                                        - certain artists
                                                        - mood of the piece
      

We have analyzed this theory, and think it has both positive and negative points. We think it is important to have a main direction to follow to keep ideas and filming on track. But, we also feel this project is an important group effort and should not be controlled by an individual.

Song Lyrics

We are the TMB party.

It's election time for an election rhyme,
Vote for us and you'll be just fine.
We'll welcome you with a cheese and wine,
Or kill you kids if you decline.

We have some things to promise you,
We're making buses baby blue.
Red's so last year and as for Big Ben,
It's time for you to join 2010.

Gordon Brown can't brake it down.
David Cam can't do the running man.
Who's the other one?; I think it's Nick Clegg.
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg,
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Cleggy in the house.

We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.

We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.

F-f-f-So much spending tax payer's moneys,
We'll buy cars, cigars, and hot honeys.
I could have a mote around my estate.
We could sit around, have a mass debate.

The prime minister, ever so sinister.
Words like a trigger, I'm verbally bigger,
But not in my figure, go figure the size of my lunch.
The taxes I munch and the credit I crunch.

I'm the chancellor of the exchequer.
I write checks to make things better.
If you do wrong I'll write you a letter.

I'm the chief secretary, to the Treasury.
Got a second house in the Grand Canaries.
If you got probs then bitch be wary,
I could put you in the obituaries.

We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.

We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.

Who pays for houses like this?; You do.
Who like picnics?; We do.
Who built this monstrosity of a ferris wheel?; Not us.
Rubbish is literally littering the streets; Bin it.
TMB: one, litter: nil.

We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.

We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.

Tuesday, 12 October 2010

Digipak Outside Covers

2-Shot Front Cover

Mid-Shot Back Cover

Close-Up Middle Cover



I kept an on-running theme with the poster I earlier designed. The professional black and white designed is contrast with the vibrant colours represents the juxtaposition in our music video between governmental business and youthful humour.
    I used a range of shots on these covers, with a two shot for the front-cover, mid-shot for the back cover and a close-up for the middle cover. This shows variety in our work and comments on the variety of our video.

Magaizne Advert



This is the magazine advert I have designed using Microsoft Publisher and PhotoShop.

I used black and white contrasts in the background photo of us, as it allows the audience to focus on the lighting and stand out features, such as our faces that give an element of mystery. This contrasted with the bright orange and green writing represents the contrasting themes of our whole video: the juxtaposition of suits and government themes with the humour of the song.
     The information is prominent in its bright colours so stands out to the audience, while still getting the message across with minimum words and a large visual.

Inspiration for this has come from black and white photos such as old wedding photos that use the effect to create a classy atmosphere. I've given a modern twist to that effect in my design, which I am sure will attract our target audience of teenagers to young adults- who stereotypically challenge what they know to find new ways of representation.

I will experiment by using this design plan on our Digipak cover to see if it works as a running theme for the promotional merchandise.

Sunday, 10 October 2010

My Focus Points

My  focus points:

Using a variety of shot distances as appropriate
Shooting material appropriate to the task set

I have been doing some research on both points to help with our music video.

Shot distances are very important to show different representations and themes within the video. Use of camera shots can change everything from narrative to mise-en-scene. By filming a close up an a character, we get a better insight into their thought and emotions, or by using a long shots we can make characters apear lonely or lost in a crowd.


Camera Distance
Used for….
extreme long shot (ELS)
 
Framing landscapes. Human figure is barely visible
long shot (LS)
 
A shot that shows a character at a distance, spanning their whole height but leaving an area above and below them This focuses the audience’s attention on the character and their surroundings
 
medium shot (MS)
Also known as a mid shot, this shows a character from the knees or waist up or a full length seated figure. Most effective for showing the interplay between two characters and bridging the gap between a long or wide shot and a close-up
 
close-up (CU)
Used to show extreme detail or facial expressions. A character is framed from just beneath the shoulders with space left above the head. This shot is effective for showing an audience a character’s emotions and reactions because it focuses their concentration on only one thing on the screen
 
extreme close-up (ECU)
This shows only part of the head, the area from the lips to the eyes, and is often used for highly emotional shots to increase dramatic effect
 
over-the-shoulder shot
A shot made from over-the-shoulder of a character, focusing on what he or she is seeing
 
point-of-view (POV)
A shot seen from the character’s point of view
 
two shot
A shot with two characters in it
 













































I will be in charge of making sure the filming equipment is available and appropriate to the task set.
The filming equipment includes:


Camera
Tri-pod
Chargers




By making sure the camera is fully charged and the tri-pod is available, we can commense filming when we need too thus not wasting filming time.